Swayed: How to Communicate for Impact by Christina Harbridge

Swayed: How to Communicate for Impact by Christina Harbridge

Author:Christina Harbridge [Harbridge, Christina]
Language: eng
Format: epub
Publisher: Nothing But the Truth Publishing, LLC
Published: 2017-05-16T00:00:00+00:00


This chapter helps you apply the Context Model to presentations. It is set up in sections based on what makes an effective presentation:

• Your physiology while presenting

• What your audience cares about

• How the audience members feel about themselves as they listen to you

• Storytelling

• The content of your speech and your ability to make it interesting

• A specific process to improve presentations

Although random events you have no control over impact presentations—like whether Mercury is in retrograde—for the purpose of this section we will focus only on how to use the Context Model to sway an audience.

Your physiology matters

when giving a presentation.

What is the physiology of presentations?

First, let’s discuss physiology in speaking. When our physiology is triggered*, various physical reactions manifest:

• Dry mouth

• Shaky hands

• Nervous pacing or rocking

• Stuttering or stammering

• Low energy

• Monotone or flat speech patterns

• Forgetfulness

• Spacing out

• Feeling faint or the sensation of floating • Blinking or squinting eyes

*Triggered can be such a negative word. I’d rather use activated. A shift in our physiology (an activation) isn’t necessarily bad; it is our attempt to numb that activation that turns it into a trigger. One of the tools that seems to help a lot of folks align their physiology is using the levels of context before presentations and at the beginning of them.

Many ways are available to improve your physiology. Here are some ways to use the Context Model to help your physiology be more open and work for you.

Get out of your head by looking for positive detail before the presentation.

One reason speakers reduce verbal effectiveness is that right before the presentation they are in their head, thinking about their presentation. Instead, prior to speaking create a deliberate practice to get out of your head and notice the details of the world around you.



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